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How does the Lockdown exit plan impact RockBox OOH sites and what will the footfall look like

Another speech, another update. We can keep this one brief as the news is now widely available and we finally have a date to decide if we are keeping that mid nineties indie hair mop, or not. Overall, pretty great news and we are looking forward to getting back to it now.



8th March to Easter Weekend


Student Pubs - Closed


Music Venues - Closed


Campus / University sites - Open Footfall 25%

Students studying practical courses or needing to sit assessments can return to campus. Currently, students studying critical courses are already on campus. These include:


● Medicine

● Dentistry

● Subjects allied to medicine/health

● Veterinary science

● Education (initial teacher training)

● Social studies (social work)

● Policing


They will be joined by other practical courses and students with assessments from 8th March.


Easter Break to 17th May


Student Pubs - Closed


Music Venues - Closed


Campus / University sites - Open Footfall 25% to 50%

Currently the government’s plan is to review the return to university by the Easter weekend and make a decision based on the situation at the time. This could see a much larger return on footfall on campus or it could see a continuation of just key and practical course students being on campus. Given that students are allowed to return for assessment, we expect footfall to increase over the summer exam period.


17th May to June 21st


Student Pubs - Open 50% to 100% footfall. Although capacity will be limited, we expect the pubs to be busier overall throughout the week as people are finally allowed back out for that first pint, even if that is at 11am with a fry up. The start of the Euros in June will also attract additional footfall and pre-empt the final unlocking period.


Music Venues - Open 50% or limited footfall. Our sites in Music Venues should start to become available again with lower footfall. This may be offset somewhat by an increased amount of live shows as 2 years of touring and festivals combine into a huge summer of live music in venues.


Campus/ University Sites - Open 50% footfall. As above depending on review by Easter weekend which may see a significant increase.


June 21st and onward


Student Pubs - Open 100% footfall. Likely to be much higher than pre pandemic levels and busier for more days of the week and off peak times.


Music Venues - Open 100%. We are expecting most venues to drastically increase the number of live shows and days per week where they are open at full capacity once initial safe return practices are in place.


Campus/ University Sites - Open 50% footfall. Campus usually starts to quiet down from June, we expect this to be the same this year before returning to 100% footfall in September and a normal Fresher’s period.


If you are thinking of targeting students in Q4, we advise optioning space as availability is expected to be limited.


We are currently conducting several large scale student surveys, if you have a specific question or info that you would like for pitch or research decks please let us know and we will try to facilitate it if possible.


For more information please reach out on contact@rockboxadvertising.com

 Get in touch! 

ROCKBOX

97 Charlotte Street
London, WIT 4QA

United Kingdom
020 7907 0840

contact@rockboxadvertising.com

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